Leadership with Niky
Stop Tinkering. Start Knowing.
You're not short on ideas. You're short on proof. This kit gives you one 30-day experiment matched to you, then tells you straight, with real data, whether it worked. No more restarting on a guess.
Get My 30-Day Answer$297, one-time, instant access. Two AI tools + two tracking spreadsheets + Quick Start Guide.
You're putting in real effort. But something isn't adding up.
- You're taking action - posting, emailing, reaching out but you genuinely don't know if any of it is working
- You start something, give it two weeks, don't see results, and switch to the next thing
- You have no real data just a feeling that things are either going okay or not
- You're building alongside a full-time job, which means your time is limited and wasted effort hurts more
- You've tried following advice from people whose life looks nothing like yours and it hasn't translated
The problem isn't that you're not working hard enough. It's that you're not running experiments, you're just doing things and hoping.
What if you had a system that told you exactly what to test and whether it worked?
The CEO Experiments approach is simple: instead of doing ten things at once and guessing what's moving the needle, you run one focused experiment at a time, track it properly, and let the data tell you what to do next.
I built this system for myself while growing my business alongside a senior leadership career and a young family. It's how I went from guessing to knowing.
Four tools. One clear sequence. Thirty days to real answers about your real business.
Four Answers, Not Four Tools
You've started things before. Tried a tactic, gave it two weeks, moved on before you ever found out if it would have worked. This isn't one more thing to manage. Every piece here exists to answer one question: is this actually working.
The What-To-Test Answer
Answer 7 questions about your stage, your time, and your goal. Get back one 30-day experiment, matched to you, not a generic template. No more guessing where to start.
The Are-You-Actually-Doing-It Answer
Paste in your experiment brief and check in weekly. It asks the question you'd let slide on your own: are you doing this, or just planning to. No more quietly bailing at week two.
The 5-Minute Certainty Check
Log your daily actions and results in five minutes flat. Not busywork, this is the proof. Every entry moves you closer to a real answer instead of a feeling.
The Is-It-Working Answer
A 60-day snapshot of your actual numbers: list growth, revenue, sales, actions taken. Not "did today feel productive," but what today's numbers actually show.
Also included: The Quick Start Guide
A step-by-step document that walks you through using all four tools in the right order, from Day 1 setup to your Day 30 reflection. The glue that makes it a kit rather than four separate things.
Your Timeline to Certainty
No mystery, no guesswork. Here's exactly what happens between today and having your answer.
Find your experiment
Open the Experiment Finder GPT and answer 7 honest questions. It matches your stage, your constraints, and your goal to the right 30-day experiment and gives you your daily commitment and success metrics in a format you can use immediately.
Set up your tracker
Open your 30-Day Experiment Tracker, enter your experiment name and daily commitment, and set your Day 1 start date. The tracker builds your daily log automatically. Fill in the first row today even if everything is zero.
Record your starting numbers
Open your CEO Dashboard and record your baseline numbers for Week 1: list size, revenue, sales, whatever metrics relate to your experiment. This is your "before." Everything at Day 30 gets compared to this.
Set up your accountability coach
Open the Accountability Coach GPT, paste your experiment brief from Step 1, and get set up in under five minutes. Then come back to this conversation every week for your check-in. It keeps you honest so you don't need to rely on willpower alone.
Run your experiment for 30 days
Complete your daily commitment. Fill in your tracker. Update your dashboard each Sunday. Check in with your accountability coach weekly. At Day 30, do the reflection. Put your real data next to your Day 1 baseline. Not a guess about it, an answer.
Is This For You
This is for you if...
- You're building this around a job, a family, or both, and you don't have hours to burn on something that doesn't work
- You've started things before, gave them two weeks, then quietly moved on before you found out if they'd have worked
- You've got no shortage of ideas, effort, or content. What you don't have is a way to tell which of it is actually landing
- You keep changing direction based on the last podcast or post you read, not your own numbers
- You want structure and a check-in that holds you to it, not more freedom to drift
- You're ready to trade a guess for an answer, even if it's not the answer you were hoping for
This is NOT for you if...
- You're already at consistent $10k+ months and need advanced growth strategy, not a starting point
- You want someone else to do the work. This kit hands you the structure, you still run the experiment
- You're hoping for a shortcut or a magic formula. This is a real-data method, not one
- You're not willing to spend five minutes a day in a spreadsheet. That five minutes is where the proof comes from
Created by
Niky Egerton
I have a senior leadership career, mum to a young family, and the founder of Leadership with Niky and I'm building this business in the gaps of a full-time career, not from the other side of it.
I created the CEO Experiments framework because I needed it myself. I was putting in real hours on my business and had no idea what was actually working. So I built a tracking system, started running deliberate 30-day experiments, and began documenting the results honestly - the wins, the flat weeks, and the unexpected lessons.
The tools in this kit are the exact ones I use. The Dashboard and Tracker are what I fill in every week. None of this was built in hindsight from a place of already having figured it out.
I have 18 years of senior leadership experience, a Masters in Entrepreneurship, and a goal to leave my job when my business consistently earns $100k a year. I'm not there yet but the experiments are how I'm getting there, one month at a time.
Get the complete kit
One-time payment instant access to everything
- Experiment Finder GPT: finds your perfect first experiment
- 30-Day Accountability Coach GPT: weekly check-ins for 30 days
- 30-Day Experiment Tracker (Google Sheets)
- CEO Dashboard (Google Sheets)
- Quick Start Guide: the step-by-step sequence
Secure checkout. Instant delivery to your inbox.
Questions
Do I need a paid ChatGPT account?
The GPTs are built in ChatGPT. ChatGPT's free tier allows you to use custom GPTs, so you don't need a paid account though a Plus account gives you faster responses and more usage. Either works.
What if I don't know what my business experiment should be?
That's exactly what the Experiment Finder GPT is for. You answer 7 questions about your stage, your time, and your goal and it recommends the right experiment for where you are right now. You don't need to know before you start.
I already have a business idea. Is this still useful?
Yes, this kit works at any stage from just starting to already making some sales. The Experiment Finder will match you to the right experiment for where you actually are, whether that's validating an offer, building an audience, or making your existing sales more consistent.
How much time does this take each day?
Five minutes a day to fill in your tracker, five to ten minutes for your weekly CEO Dashboard update, and one check-in conversation with the Accountability Coach each week. The experiment itself, your daily commitment, will vary depending on what you're testing, but the kit overhead is minimal by design.
What if I want more personalised support?
This kit is designed to get you running and tracking your first experiment independently. If after Day 30 you want someone to look at your specific results and help you figure out exactly what to focus on next, that's what Niky's 1:1 coaching is for. You can find out more at leadershipwithniky.com.
Is this right for someone who's still in their job?
Yes, this was built specifically for people building alongside a career. The time commitment is minimal, the structure fits around a busy schedule, and the experiments are designed for real constraints, not an ideal week.
Thirty days from now, you'll have real data.
Not a feeling. Not a guess. Actual numbers about what's working in your actual business.
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