Leadership with Niky
Stop doing random things and hoping they work.
The CEO Experiment Starter Kit is a complete system that tells you exactly what to focus on, keeps you accountable for 30 days, and shows you whether it's actually working.
Get the Starter Kit - $297One-time payment. Instant access. Two AI tools + two tracking spreadsheets + Quick Start Guide.
You're putting in real effort. But something isn't adding up.
- You're taking action - posting, emailing, reaching out but you genuinely don't know if any of it is working
- You start something, give it two weeks, don't see results, and switch to the next thing
- You have no real data just a feeling that things are either going okay or not
- You're building alongside a full-time job, which means your time is limited and wasted effort hurts more
- You've tried following advice from people whose life looks nothing like yours and it hasn't translated
The problem isn't that you're not working hard enough. It's that you're not running experiments, you're just doing things and hoping.
What if you had a system that told you exactly what to test and whether it worked?
The CEO Experiments approach is simple: instead of doing ten things at once and guessing what's moving the needle, you run one focused experiment at a time, track it properly, and let the data tell you what to do next.
I built this system for myself while growing my business alongside a senior leadership career and a young family. It's how I went from guessing to knowing.
Four tools. One clear sequence. Thirty days to real answers about your real business.
Everything in the kit
Four tools that work together. Use them in order and you'll never wonder what to do next.
Experiment Finder GPT
Answer 7 questions about your stage, your time, your audience, and your goal and get a personalised 30-day experiment recommendation with your specific daily commitment and success metrics. No more guessing what to focus on.
30-Day Accountability Coach GPT
Paste in your experiment brief and check in weekly. It asks the hard questions, celebrates real wins, calls out avoidance, and keeps you focused all the way to Day 30 without you needing to pay for 1:1 support to stay on track.
30-Day Experiment Tracker
The exact spreadsheet used to track experiment actions, daily results, and progress. Five minutes a day. Experiment setup tab, daily log, and auto-calculated summary so you can see patterns without doing the maths yourself.
CEO Dashboard
A 60-day business snapshot that tracks your week-by-week numbers, email list, revenue, sales, actions taken. Shows you what's actually growing and what's flat. Updated weekly, takes five minutes, and makes invisible progress visible.
Also included: The Quick Start Guide
A step-by-step document that walks you through using all four tools in the right order, from Day 1 setup to your Day 30 reflection. The glue that makes it a kit rather than four separate things.
How it works
Find your experiment
Open the Experiment Finder GPT and answer 7 honest questions. It matches your stage, your constraints, and your goal to the right 30-day experiment and gives you your daily commitment and success metrics in a format you can use immediately.
Set up your tracker
Open your 30-Day Experiment Tracker, enter your experiment name and daily commitment, and set your Day 1 start date. The tracker builds your daily log automatically. Fill in the first row today even if everything is zero.
Record your starting numbers
Open your CEO Dashboard and record your baseline numbers for Week 1: list size, revenue, sales, whatever metrics relate to your experiment. This is your "before." Everything at Day 30 gets compared to this.
Set up your accountability coach
Open the Accountability Coach GPT, paste your experiment brief from Step 1, and get set up in under five minutes. Then come back to this conversation every week for your check-in. It keeps you honest so you don't need to rely on willpower alone.
Run your experiment for 30 days
Complete your daily commitment. Fill in your tracker. Update your dashboard each Sunday. Check in with your accountability coach weekly. At Day 30, do the reflection and use your real data to decide what to run next.
Is this for you?
This is for you if...
- You're building a business alongside a job or busy life and have limited hours to waste
- You've been taking action but don't have real data on what's working
- You keep starting things and not finishing them and want a structure that holds you accountable
- You're at the early to mid stage of building and need to find your footing
- You want to stop following generic advice and start testing what works for your specific situation
- You need to know if your efforts are moving the needle before you invest more time or money
This is NOT for you if...
- You're already at consistent $10k+ months and need advanced scaling strategy
- You want someone to do the work for you, this kit guides you but you have to show up
- You're looking for a magic formula rather than a real-data approach to figuring out what works
- You're not willing to fill in a spreadsheet for five minutes a day
Created by
Niky Egerton
I have a senior leadership career, mum to a young family, and the founder of Leadership with Niky and I'm building this business in the gaps of a full-time career, not from the other side of it.
I created the CEO Experiments framework because I needed it myself. I was putting in real hours on my business and had no idea what was actually working. So I built a tracking system, started running deliberate 30-day experiments, and began documenting the results honestly - the wins, the flat weeks, and the unexpected lessons.
The tools in this kit are the exact ones I use. The Dashboard and Tracker are what I fill in every week. None of this was built in hindsight from a place of already having figured it out.
I have 18 years of senior leadership experience, a Masters in Entrepreneurship, and a goal to leave my job when my business consistently earns $100k a year. I'm not there yet but the experiments are how I'm getting there, one month at a time.
Get the complete kit
One-time payment instant access to everything
- Experiment Finder GPT: finds your perfect first experiment
- 30-Day Accountability Coach GPT: weekly check-ins for 30 days
- 30-Day Experiment Tracker (Google Sheets)
- CEO Dashboard (Google Sheets)
- Quick Start Guide: the step-by-step sequence
Secure checkout. Instant delivery to your inbox.
Questions
Do I need a paid ChatGPT account?
The GPTs are built in ChatGPT. ChatGPT's free tier allows you to use custom GPTs, so you don't need a paid account though a Plus account gives you faster responses and more usage. Either works.
What if I don't know what my business experiment should be?
That's exactly what the Experiment Finder GPT is for. You answer 7 questions about your stage, your time, and your goal and it recommends the right experiment for where you are right now. You don't need to know before you start.
I already have a business idea. Is this still useful?
Yes, this kit works at any stage from just starting to already making some sales. The Experiment Finder will match you to the right experiment for where you actually are, whether that's validating an offer, building an audience, or making your existing sales more consistent.
How much time does this take each day?
Five minutes a day to fill in your tracker, five to ten minutes for your weekly CEO Dashboard update, and one check-in conversation with the Accountability Coach each week. The experiment itself, your daily commitment, will vary depending on what you're testing, but the kit overhead is minimal by design.
What if I want more personalised support?
This kit is designed to get you running and tracking your first experiment independently. If after Day 30 you want someone to look at your specific results and help you figure out exactly what to focus on next, that's what Niky's 1:1 coaching is for. You can find out more at leadershipwithniky.com.
Is this right for someone who's still in their job?
Yes, this was built specifically for people building alongside a career. The time commitment is minimal, the structure fits around a busy schedule, and the experiments are designed for real constraints, not an ideal week.
Thirty days from now, you'll have real data.
Not a feeling. Not a guess. Actual numbers about what's working in your actual business.
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