The Exit Experiment | 90 Days, No Calls | Leadership with Niky
Niky Egerton The Exit Experiment

Your exit number on day one. Your proof by day 90.

A 90-day program for people building a business around a job. You track. I analyse. You always know your one focus, and whether it's working. No calls, ever.

Apply for my spot →

I read every application and reply personally within 48 hours.

3 founding spots at $997, then $1,497
90Days
3Experiments
0Calls
Sound familiar?

It's 8.47pm. The kids are finally asleep. You open the laptop and ask the same question as last night.

  1. 01

    "What should I actually work on tonight?" There are fifteen options and no way of knowing which one matters.

  2. 02

    Ninety minutes later you've tweaked a graphic, rewritten your bio and started three things. None of them finished.

  3. 03

    You go to bed tired, with work in the morning and no idea whether any of it moved the business forward.

  4. 04

    No sales this week. So it must not be working. Maybe you're just not cut out for this.

  5. 05

    Next week, you start from scratch. New idea, new direction, same evening hours disappearing.

You're not short on effort. You're short on evidence.

The Exit Experiment ends that loop

One focus every week. Proof of whether it's working.

For 90 days, you log your day in about five minutes. I run your numbers through the same CEO Dashboard I've filled in every single day since February, and every Sunday you get a CEO Report that tells you what's moving, what to drop, and what to focus on next.

You never open a spreadsheet. You never book a call. You never have to wonder what tonight is for.

Instead of guessing for another year, you run three focused 30-day experiments, and you finish with real evidence about what will replace your salary.

0 Calls to schedule No Zoom. No childcare juggling. No lunch-break sales pitch.
How it works

Here's what your 90 days actually look like.

  1. Day 1

    Your Starting Line Report

    We work out your real salary replacement number with From Salary to Sales, test whether your business can reach it with BizCalc™, and design your first 30-day experiment.

  2. Every day

    A five-minute log

    A quick mobile form: what you did, how long it took, and your numbers. I keep the dashboard running in the background.

  3. Every Sunday

    Your CEO Report

    Your numbers, what's working, what to stop, the wins your sales figures aren't showing you, and your one focus for the week.

  4. Weekdays

    Voxer support

    Brain dump on your lunch break. I reply every weekday evening between 8 and 9pm NZ time.

  5. Every 30 days

    Your Experiment Verdict

    Keep it, change it or drop it, based on your data. Then we design the next experiment from what actually happened.

  6. Day 90

    Your Exit Report

    How far your business is from your number, what's closing the gap fastest, and your plan from here.

CEO ReportWEEK 6
Your one focus this week

Pitch three podcasts. Skip the new freebie.

+23Subscribers
2Sales
6.5hHours in
What your numbers aren't sayingNo sales from the email push, but four people asked to collaborate. Your connection actions are working before your sales show it.
Toward your exit number34%

Example report with sample numbers. Yours is built from your own data.

What you walk away with

Your Exit Report. The thing you can't build on your own.

On day one, BizCalc™ runs on your assumptions. On day 90, it runs again on your real data. Your Exit Report puts the two side by side, so you can see exactly what you thought would happen, what actually happened, and what that means for leaving your job.

01

Your real number

Not just your pay packet. Everything your job quietly covers, from ACC and KiwiSaver or super to health insurance and paid leave.

02

Your proven playbook

Which sales, growth and connection actions actually produced results, ranked by what they returned for every hour you put in.

03

Your timeline

At your current trend, how far you are from your number, and what would need to change to get there faster.

04

Your exit options

Reduced hours, unpaid leave, a flexible work request or a clean exit, with wording to ask your employer from someone who works in HR.

05

The kitchen table version

A one-page, plain-English summary to share with your partner. Because the hardest conversation about leaving a job usually happens at home, and it goes better with evidence instead of hope.

Your business doesn't need more hustle. It needs proof.

Everything that's included

Your tools run in the background. You just get the answers.

Every tool I've built, working for your business, without you having to learn any of them.

  1. 01

    Starting Line Report Day 1

    Your From Salary to Sales number, a BizCalc™ feasibility check on your business, and your first Experiment Brief: what you're testing, why it suits where you are, and what success looks like at day 30.

  2. 02

    Daily five-minute tracker

    A simple mobile form that feeds your CEO Dashboard. Write what you did in your own words. No spreadsheets to wrestle.

  3. 03

    Weekly CEO Report Every Sunday

    Your numbers turned into clear direction: your one focus, what to drop, and the early signs of progress you'd otherwise miss.

  4. 04

    Friday check-in and personal reply

    Tell me where you're at, what you're stuck on and what you need. I reply with your next steps.

  5. 05

    Weekday Voxer access

    Voice or text, whenever it suits you. Replies every weekday evening, 8 to 9pm NZ time.

  6. 06

    Three Experiment Verdicts Every 30 days

    A clear keep, change or drop decision on each experiment, and your next one designed from your real results.

  7. 07

    Your Exit Report Day 90

    Your real number, your proven playbook, your timeline, your exit options and the kitchen table version.

The difference 90 days makes

From guessing to knowing.

Right now
  • Opening the laptop and wondering what tonight is for
  • Busy evenings with nothing measurable to show for them
  • A quiet sales week means "this isn't working"
  • Starting from scratch every Monday
  • A vague sense of how much you'd need to quit
After 90 days
  • One clear focus every week, decided by your data
  • Knowing which actions pay off for the hours you have
  • Spotting progress before it shows up as sales
  • Each experiment building on the last
  • Your real number, and exactly how far away it is
Is this you?

Built for people already in the game.

This is for you if

  • You're in a job and building your business in the hours around it
  • You've started: you have something to sell, or you're close
  • You can give your business 5 to 6 hours a week
  • You want evidence about what's working, not more inspiration
  • You'd rather fill in a form than sit on a call

This isn't for you if

  • You're still choosing a business idea
  • You want someone to build the business for you
  • You want weekly video calls
  • You're looking for a guaranteed income figure
  • You won't log your numbers. The reports run on your data.
Niky working on her laptop in a cafe with a coffee
Every daysince February, tracked in my own CEO Dashboard
Your numbers person

I built this because I needed proof too.

I'm Niky. I have 18 years of senior leadership experience, a Masters in Entrepreneurship, two kids, and a business I build in the hours around my job, just like you.

Most business advice assumed I'd already quit. I hadn't. So I did what I do at work: built a system, tracked what was working, cut what wasn't. The CEO Dashboard, BizCalc™ and From Salary to Sales all came from that, and I use them on my own business every day.

The Exit Experiment is everything I've learned about building on evidence, done for you, around your life.

BComMEntProsci® Certified18 years senior leadership
Video coming soon

A five-minute walkthrough of how The Exit Experiment works.

Your investment

Apply for The Exit Experiment.

I keep this small so every report gets my full attention.

  1. Apply in about 3 minutesA few short questions about your business. Tell me where you're at, and I'll tell you honestly whether this is the right fit.
  2. I reply personally within 48 hoursWith an honest answer on whether this is the right fit, and what your 90 days could look like.
  3. You start with your Starting Line ReportOnce you're in, your first report arrives within a week.
Niky Egerton

Every reply comes from me. Not a team, not a template. I read your answers and tell you honestly what I'd focus on first.

Founding price · 3 spots
$997 USD

Pay in full, or 3 monthly payments of $349. The price moves to $1,497 once the founding spots are filled.

Why a founding price? The first 3 members get the full program for less, in exchange for honest feedback as we go and, if it helped you, a testimonial at the end.
  • Starting Line Report
  • Daily five-minute tracker
  • 12 weekly CEO Reports
  • Friday check-ins with personal replies
  • Weekday Voxer support
  • 3 Experiment Verdicts
  • Your Exit Report
Apply for my spot →

Questions first? Hit reply to any of my emails, or message me in the From Job to CEO Skool community.

Questions

The honest answers.

Are there really no calls at all?
None. Not to apply, not to start, not during the program. Everything happens through your daily log, your weekly report, your Friday check-in and Voxer. You get my full attention without having to find an hour that works for both of us.
How much time does this take each week?
About five minutes a day to log, and a few minutes on Fridays for your check-in. The rest is the business work you're already doing in your evenings. The difference is that you'll know which work is worth doing.
What if I miss a day of logging?
Fill in yesterday along with today. Life with a job and kids isn't perfectly consistent, and the reports allow for that. If gaps start to appear, I'll notice and check in.
Do I need an established business?
You need a business you're actively working on, with something to sell or close to it. If you're still choosing an idea, the CEO Dashboard or From Salary to Sales are better places to start.
When will you reply to my Voxer messages?
Every weekday evening between 8 and 9pm New Zealand time. Send messages whenever suits you.
Do you use AI to write my reports?
I use AI tools to help analyse your numbers faster, and I personally read, check and add to every report before it reaches you. Your data is only used to create your reports.
Will I be able to quit my job after 90 days?
I can't promise that, and I'd be wary of anyone who does. What I can promise is that you'll know your real number, how far your business is from it, and what's closing the gap fastest. That's what makes the decision possible.
Why apply instead of just buying?
Because this only works if it's the right fit, and I'd rather tell you honestly before you pay than after. Applying takes about three minutes and you'll hear back from me within 48 hours.
Is there a payment plan?
Yes. The founding price is $997 USD in full, or 3 monthly payments of $349. Once the 3 founding spots are filled, it's $1,497 in full, or 3 monthly payments of $529.
What does being a founding member mean?
You get the complete 90-day program, exactly as described on this page, at a lower price. In return, I'll ask for honest feedback along the way and, if the program helped you, a testimonial at the end. There are only 3 founding spots.
Ninety days from now

You can still be guessing. Or you can know.

Your real number on day one. Your proof by day 90. All of it built around your job, your family and the evening hours you actually have.

Apply for my spot →

A few quick questions. Personal reply within 48 hours. No calls, ever.

Stop guessing. Start knowing.