Leadership with Niky

The CEO Experiment | 60-Day 1:1 Coaching | Leadership with Niky
🧪 The CEO Experiment

Stop wondering if its going to work.
Start building from evidence that it will.

You've put in too much time, energy, sacrificed evenings and weekends to keep going without knowing if it's actually working. 60 days of focused 1:1 work to find out what your business actually needs, and start doing that instead

Book a free discovery call
60 days · 1:1
🧪 2 custom experiments designed for you
📊 Real data · Real decisions

You're not failing.
You're drifting.

You've been building for months. You have offers. You've made some sales. You're showing up - posting, emailing, doing the work and yet revenue is inconsistent and you can't quite tell if anything is actually moving.

You're not in crisis. Nothing is urgent enough to force a decision. But nothing is building momentum either.

"Drift is harder to fix than crisis because nothing is broken enough to demand a change."

And underneath that? The quiet fear that maybe this won't work. That the time away from your family, the late nights, the mental load you carry on top of your full-time job or busy life... won't pay off. That fear is costing you as much as the wrong strategy is. What you need isn't more content, more courses, or more generic advice. You need someone to look at your situation, your specific numbers, your specific constraints, your actual next move.

That's what The CEO Experiment is. Its how you stop building on hope and start building on proof.

This is built for people
already in the game.

The CEO Experiment is for those who have started building their business and need to know, with real evidence, that its actually going to get them somewhere.

  • You're still in your job or a busy life and building a business alongside it, in stolen hours before work, after bedtime, in the commute
  • You have offers and have made some sales but revenue is inconsistent and you can't see why
  • You're doing the actions but not seeing results move fast enough and you're not sure which actions are the right ones
  • Everything feels equally important and equally urgent and you need someone to help you ruthlessly prioritise
  • You want real accountability and structured thinking not cheerleading or generic strategy

This is not for you if…

You haven't started yet and don't have an offer. You want someone to build your business for you. Or you're looking for a course with modules to work through at your own pace. This is active, collaborative work and it only produces results if you show up for it.

Your business, run like
a real experiment.

Most coaching gives you a framework and hopes it fits. The CEO Experiment starts with your actual situation and builds the evidence that your business is going to work for you, in the hours you actually have.

🧪 The hypothesis behind this programme

Your business isn't stuck because you're lazy or you don't know enough. It's stuck because you're doing many things without knowing which one is the lever. You're making decisions in the dark which costs you time and money you can't afford to lose. We fix that. We design two focused 30-day experiments around your biggest growth level, so that at the end of 60 days you don't have hope, you have data. You have proof of what moves your business forward. And proof is what turns inconsistent revenue into something you can build a future on. Not theory. Evidence.

Before we start

Onboarding + Strategy

You complete an onboarding questionnaire. I read everything before we meet. Our 90-minute kickoff session is spent diagnosing the core problem not starting from scratch.

Kickoff - 90 min

Design your experiments

We map where you are, design both 30-day experiments around your biggest growth lever, and set up your CEO Dashboard. You leave the call knowing exactly what you're doing for the next 60 days.

Days 1–30

Experiment 1

You run it. I hold you to it. Weekly check-ins review your data and make real-time adjustments. No guessing whether it's working, we can see it in the numbers.

Days 31–60

Experiment 2

Built on what we learned in round one. By now we know what your business responds to and Experiment 2 doubles down on what's working or tests the next hypothesis.

Everything you need.
Nothing you don't.

📋

Onboarding questionnaire

I read your full situation before we meet so we don't waste our first session on basics.

🎯

90-min strategy + kickoff call

Deep-dive into your business, experiment design, and CEO Dashboard setup, all in one session.

📞

Fortnightly 1:1 check-in calls

Fortnightly sessions across 60 days. Review numbers, troubleshoot, and make decisions together, not alone.

📊

CEO Dashboard setup

Your personalised tracking system so the data is always visible and decisions stay evidence-based.

💬

Between-session Voxer support

When something comes up between calls - a decision, a block, a quick win, you don't have to wait.

🗺️

Custom 60-day action plan

You leave every session knowing your exact next move not a long list of maybe-someday tasks.

I built this because I needed proof too

Niky Egerton

I'm Niky, a senior leader with 18 years of leadership experience, a Masters in Entrepreneurship, and a track record of building high-performing teams and systems inside complex, resource-constrained environments.

When I started building my own business alongside my career and a young family, I took the same approach I use in my leadership work: build a system, track what's working, cut what isn't. I developed the CEO Experiments framework because the advice I kept finding assumed you had already quit your job and I hadn't. I needed something that worked in the real conditions most business owners are actually in.

Everything I teach, I've tested. Every tool I sell, I built because I needed it. The CEO Experiment is the coaching I would have wanted a year ago.

BCom MEnt Prosci® Certified 18 years senior leadership

The CEO Experiment

60 days. 1:1. Real work on your real business.

Total investment
$1,297
USD · Payment options available · 60-day programme
  • Onboarding questionnaire + full pre-read
  • 90-minute kickoff + strategy session
  • Fortnightly 1:1 calls across 60 days
  • CEO Dashboard setup + personalisation
  • Between-session Voxer support
  • Custom 60-day action plan

The discovery call is a 20–30 minute conversation to make sure this is the right fit for you and for me. No pitch. Just an honest conversation about where you are and whether I can actually help.

I work with a small number of people at a time. If the discovery call confirms it's a good fit, we'll confirm your start date from there.

FAQ

What does "60 days" actually look like week to week?
We start with a 90-minute onboarding and strategy session, then meet fortnightly for the next 60 days. Between calls you have access to me via Voxer for anything that can't wait. Most clients spend 30–60 minutes preparing for each call reviewing their data — the actual call time is 45–60 minutes.
I'm really busy. Will this be too much on top of everything?
This programme is specifically designed for people with full-time jobs or a demanding/busy life. The work between sessions is the business-building action you're supposed to be doing anyway we just make sure it's the right action, not busy work. If you have 30–60 minutes a day to give to your business, this works.
Do I need to already have a business set up?
Yes. This is for people who have offers, have made some sales, and are working on consistency and growth not people who are starting from zero. If you're at the beginning, the CEO Dashboard and From Job to CEO Roadmap are better starting points.
What's a "discovery call" and what happens on it?
It's a 20 minute conversation no preparation needed, no pitch from me. I'll ask you about where your business is right now, what's not working, and what a win looks like in 60 days. You ask me anything you want. We both decide honestly whether it's the right fit.

You've been building long enough to deserve a real answer. At the end of 60 days, you won't be wondering anymore. You'll have real data about what moves your business. You'll know which level to pull. And you'll have made those decisions with someone alongside you - not alone, not guessing. That's what gets you to consistent revenue. That's what gets you closer to the exit. Ready to know your business is going somewhere?

Book the free discovery call. 20 minutes. Just an honest conversation about whether this is the right fit.

Book your free 20-minute call →

Or DM me the word EXPERIMENT in the Job to CEO Experiments Skool community

What people say about the CEO Dashboard - The core tool inside the programme

"I am genuinely obsessed with this tool. With my ADHD brain I always had about 20 tasks running at once and was just tackling them in whatever order felt right that day. Now I am focusing on the right things every single day. And more importantly? I am finally completing tasks I have been pushing forward for months. Being able to clearly see which actions are actually leading to subscribers and sales has been a total game changer for how I work. I cannot recommend it enough".

- Wendy, Cozy Cadence

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