Price Like a CEO Wizard

Stop Guessing Your Price. Start Knowing It.

Pricing shouldn't feel emotional, confusing, or stressful. This GPT walks you through a simple, smart process that lands you on the right price for your offer, one conversation, no spreadsheets, no spiralling.

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$27, one-time, instant access. One GPT conversation, one confidence-backed price.
Price Like a CEO Wizard, the ChatGPT wizard start screen
The Problem

Pricing shouldn't feel like guesswork. For most of us, it does.

  • You ask yourself "how much should I charge?" instead of working out what the offer is actually worth
  • You've changed your price more than once, not because the market told you to, but because you panicked
  • You compare yourself to what everyone else charges instead of your own value, effort, and delivery cost
  • You either undercharge out of guilt or overcharge out of anxiety, and rarely land on a number you trust
  • Every time you have to quote a number, it feels like a gamble instead of a decision
Pricing isn't a feeling. It's value, effort, and delivery cost, worked out properly, once.
What You Get

One conversation. A price you can actually defend.

The Wizard asks the questions a CEO would ask before setting a price, then hands you the answer.

  • ✓A clear price, or price range, for your offer
  • ✓A plain-English breakdown of your value and positioning
  • ✓The CEO-level rationale behind the number, so you can explain it, not just quote it
  • ✓Confidence-backed reasoning built from your own inputs, not a generic formula
  • ✓A next-steps plan for putting the price into action
See It In Action

The actual wizard, screen by screen.

Not a mockup. This is what you'll see inside ChatGPT when you open it.

Price Like a CEO Wizard, Step 1 of 4, Define Your Value
Step 1 of 4
Define your value
Price Like a CEO Wizard, Step 3 of 4, Choose Your Pricing Tier
Step 3 of 4
Choose your pricing tier
Price Like a CEO Wizard, Step 4 of 4, Adjust for Confidence
Step 4 of 4
Adjust for confidence
Why It Works

Emotional pricing asks "what should I charge?" CEO pricing asks something else entirely.

Emotional pricing starts with a feeling and works backwards. The Wizard starts with your value delivered and your delivery cost, then works forwards to a number. That's the difference between a guess and a decision.

"Niky is an expert at Strategic Leadership (making sure others understand the wider team goals and priorities and what we collectively need to do to reach it, trying to understand the barriers and provide support in breaking them down), also being able to effectively manage priorities."

More testimonials from Wizard users coming soon.
Is This For You

Who this is (and isn't) for.

This is for you if
  • ✓You're validating a new idea or offer and need a real number, not a hopeful one
  • ✓You're testing a new price point and want the reasoning laid out before you commit to it
  • ✓You want data behind your price before you scale it to more people
  • ✓You've second-guessed your own pricing more than once and want certainty instead
Maybe skip it if
  • −You already have a pricing model you trust and test against real numbers
  • −You want someone to just tell you a number with no reasoning behind it
  • −You're not willing to answer a few honest questions about your offer and costs
Who Built This

Built by someone who's made every pricing mistake on this list.

Niky Egerton
Niky Egerton

I'm still in my 9-to-5, building this business in real time, and documenting every step, the wins, the mistakes, and the systems that actually work when you're juggling everything.

Pricing was one of the systems I didn't have. I guessed, underpriced out of guilt, overpriced out of anxiety, and changed my number more times than I'd like to admit. The Wizard is the process I built to stop doing that: the same questions I now ask myself before I put a number on anything, in one conversation instead of a week of second-guessing.

18 years in leadership BCom Masters of Entrepreneurship Prosci® Certified Change Practitioner
Get The Wizard

One conversation to a price you trust.

Your Investment
$27
One-time payment · instant access
  • ✓Price Like a CEO Wizard: guided GPT pricing tool
  • ✓A repeatable pricing flow, usable for any offer you sell
  • ✓Smart, strategic prompts that surface your value and positioning
  • ✓A confidence-backed price, built from your own answers
Get it Now · $27
Secure checkout. Instant delivery to your inbox.

Quick questions.

Do I need ChatGPT Plus?
No, the Wizard is accessible with the free tier of ChatGPT. A paid plan just makes it easier to save the conversation to your own library. One more thing worth knowing: OpenAI is retiring custom GPTs by the end of 2026. We're already migrating these tools ahead of that change, so if you buy now, you won't lose access, and you'll get clear instructions if anything on your end needs to change.
What happens after I buy it?
You'll get a private access link and setup instructions by email, usually within five minutes. If nothing's landed, check spam and mark it safe.
Who is this for?
Entrepreneurs validating a new idea, business owners testing a new offer, creators who want data before they scale a price, and anyone who wants certainty instead of a guess the next time they have to quote a number.
Can I share my access with my team?
No, each purchase is for one user. If your team needs it too, each person will need their own copy.
Is this a one-time thing, or can I use it again?
Use it as often as you like. Every new offer or price point is a fresh conversation, so you can run it again any time you need a number you can defend.
Ready When You Are

Your next price doesn't have to be a guess.

One conversation. A number you can actually stand behind.

Get it Now · $27